Investment that is different by design

Experience and capital matter. They are also not exceedingly difficult to find. Decency and character matter more, and require significantly more effort. That’s where we come in…

We are a private family investment firm

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Unlike most family investment offices, Lovell Equity stands significantly apart. Our wealth was neither inherited, nor is it capital raised through investors. We are not a Private Equity firm, and we have no LP partners to whom we must provide short term results. The money we invest, we earned through hard work, sacrifice and risk taking. We didn’t just study business operations, we have lived them. As such, we can relate to real world business problems in a way that common ‘money men’ cannot. That’s one of the many differentiating factors which sets Lovell Equity apart.

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Our strategic investments in promising companies

SKU

SKU Distribution

Lovell Equity was an early investor in SKU Distribution, a fulfillment and logistics shipping company.

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Sibannac

Sibannac

Founded as a publicly traded reverse merger entity, a Lovell Equity investment helped to launch this operation.

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Unbaked

Unbaked

Lovell Equity was an early franchise investor in the edible cookie dough concept known as Unbaked.

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VRC

VRC Inc

A manufacturing operation that has long been in the Lovell Equity portfolio. VRC is based in Cleveland,

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